Hi! I'm Juan Pablo, designer and illustrator. I love to bring to life new and innovative solutions.

Sr. Designer with 15 years of experience in digital products, UX/UI, branding, and illustration. With a strong foundation in design and a problem-solving mindset.

Type speaks

Great design starts with great type. More than just letters, typography conveys ideas, evokes emotion, and shapes identity. With deep typographic knowledge, even simple messages become clear, memorable, and uniquely expressive.

Kromo

Kromo

Using gestalt and typographical style for a hardware store brand.

Tomate restaurant

Tomate

Building brand personality through expressive lettering and handmade details.

Dos mares

Dos mares

A surf & skate shop expressing its bold and fun personality through typography and color.

Vatelón

Vatelón

Handcrafting a visual identity based on nature and the brand's values.

From idea to product

Transforming a raw concept into a tangible, functional solution.

This involves understanding user needs, defining goals, exploring creative directions, and refining every detail through iteration.

From early sketches to final execution, it's all about bridging vision and reality to deliver meaningful experiences.

CASE STUDY
Product 1
Product 2